Duttty Wine Dancehall at Superbowl courtesy of Beyonce

We know 2 weeks has gone since the Superbowl but people are still talking about her performance and how awe inspiring and impressive it was. It  was quite a spectacular 12 min show but what we really liked was the reggae infusion and special effects that accompanied that set and again gave reggae some well deserved shine.

Queen B continued her dalliance with dancehall by featuring the dancehall influenced hit single "Baby Boy" into her energetic superbowl performance....... maaad. 

We were half expecting Dutttttttty yeah Sean Paul too spring out of the stage like Destiny Child and join Beyonce in rocking the show but it appears that Bey didn't want to share any of her limelight, but  with a global audience of 140 Million people Sean Paul will see a good hunk of change coming from publishing anyway (cha ching!).   No worries Beyonce had said her performance was an All Girls affair (note her all girl band and back up dancers) plus doesn't she sing this song about " Girls Run this World" .

Not only did she sample the ubiquitous murder she wrote riddim to remix her song but she also went in to an extended  dutty wine choregrpahy which would have made the best dancehall queen proud of  her efforts. Dancehall Music and its dances to the world .....maaaaadd.

Enjoy Beys' performance in its powerhouse entirety:  (or fast forward to dancehall @ 6 min mark)

Volkswagen drafts Jamaica to make SuperBowl HIT

Yes Ladies and Gentlemen, Jamaica the Super Bowl is still a week away but the marketing gurus are searching for the next Big thing to make an impact on sports loving and car driving consumers and it looks like that they found the answer in Jamaica.


The Jamaican accent easily determined as one of the most recognizable and hardest to duplicate accents in the world seems to have captured Volkswagen the renown German car manufacturer's attention and they have wisely deemed Jamaica and its accent to be the epitome of cool, laid back and fun as evidenced in their 60 second Super bowl commercial , let the maaaaad laughs begin:

This commercial is bound to make an impact come Superbowl Sunday and afterwards. Although to some the idea of white person talking Jamaican is novel, its not as unusual as you think for us Jamaicans, there are many white Jamaicans who speak "Jamaican"or "patois". But I suppose if your from Minnesota it does raise the eyebrow a bit. Here is a viral video showing that its not that uncommon, I am willing to bet this may have been the inspiration for the Volkswagen commercial.

If  you  want to see CNN's take on the whole ad and how it would inspire them to make a trip to Jamaica ( wink wink, Jamaica Tourist Board ) check out this clip: