Fast rising DJ Alkaline (aka Earlan Bartley) had a mixed bag recently in the press but if you call any publicity a good thing the man is doing well building a brand. Having recently spent some time in hold up based on potential information he had on a murder investigation, if nothing else it helped to cement his developing image of the real Bad Bwoy of Dancehall. He also along with Jay Will recently celebrated the Video of the Year for "City" at the Youth View Awards a ceremony in its 10th year that has attained some level of notoriety especially among the young pop culture of Jamaica.
So lets deal with the music which is a part of the brand and image. The "CITY" video is no surprise for the fully tatted lanky DJ graduate of Ardene High who has positioned himself to be the heir apparent to Vybz Kartel. Interesting visuals bouncing back and forth between New York and Kingston. If you had any doubt about his attitude the video tells it all, pree the 0.37 time mark where he kind of warns his Vendetta Crew who is in charge...... don't move ahead of the boss. lol
We say if it is badness is the image, you on the right track , di brand is UP, real or otherwise....maaaad
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